Zales adds fashionable element to Web station
New monthly item highlights latest jewelry trends

June 26, 2008

Irving, Texas—Chain retailer Zales Jewelers has introduced a trendy commencing feature to its Web site, Zales.com.

“Z trends” is a column that will focus on the season’s hottest looks from the runway to the red carpet, and provide site visitors through up-to-the-minute news and knowledge about the vast selection of fine jewelry and accessories available on the Web site.

The line will be updated monthly, and all the merchandise featured will be available on Zales.com. FedEx shipping is free on orders of more than $149.

The Z trends column launched this week with a focus on the latest trends in pearl jewelry. The column highlights pearl jewelry, as thoroughly as color trends in pearls, including chocolate brown, khaki and pink.

“The Z trends feature is a great new resource for busy consumers who want to keep up with the latest styles and trends in fine jewelry,” said Steve Larkin, senior vice president of marketing at Irving, Texas-based Zale Corp.

Zale Corp. operates Zales.com through its ZLCDirect organization, and also has about 2,150 retail locations in the United States, Canada and Puerto Rico.

The company’s brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewelers, Mappins Jewelers and Piercing Pagoda.