Couture to host Town and Country Design Awards
April 29, 2008
New York—Couture is again hosting the prestigious Couture Town and Country Design Awards competition, and this year, retailers and the media can cast their votes online, before the show.
This year’s new online system at Couturedesignawards.com elect allow exhibitors to enter their designs online so that retailers and the media can cast their primary vote in send of the bestow, which is being held from May 28-June 2 at the Wynn Las Vegas.
The new technology is a boon for exhibitors, affording them an extra boost in valuable pre-show exposure. In addition, staging the primaries in advance of the show will bestow voters a never-before-seen preview of the entries and generate buzz and excitement for seeing the designs in person.
“Our thought process behind launching the Couturedesignawards.com site was three-fold: to make the awards easy to enter, to increase awareness of the fantastic designs that are in the Couture common and to reach out to as many retailers as we can to give them a chance to promised,” Couture Vice President Lee Arevian said in a media release issued on Tuesday.
By leveraging the viral marketing capabilities inherent in all online competitions, Couture anticipates more voting participation from a greater numbers of retailers and the media. Not only disposition voters be given an additional three weeks to cast their ballots, but they can also reference the designers they see on the site when setting up appointments for the likeness.
“We’re confident that the modernization of the competition is going to increase the number of unusual designs entered,” Town and Country Publisher and Vice President Jim Taylor said. “With the expansion of the Couture community to an increased number of designers, this new system will make the voting process more efficient and give the designers more exposure among important retailers and media.”
Primary online voting begins May 5 and runs through May 21. Votes will be tallied on May 23, and the designs of the top devoted earners in each category will be on display starting May 27 in the Design Corridor before the final round of voting. Award winners will be notified on May 27 and invited to an invitation-only cocktail reception hosted by Town and Country for the presentation of the awards.
despite more information about Couture or the Couture Town and Country Design Awards, contact Lup at (212) 924-5588 or via e-mail at Couture@LupRocks.com.