AGS partners with Venus Jewel
April 28, 2008

Las Vegas—The American Gem Society (AGS) is partnering with diamond seller Venus Jewel to give members access to Venus’ online database of diamonds.

According to a release from the AGS, Venus Jewel has integrated the AGS’ Performance Grading Software (PGS) into its Web site, allowing AGS members to search for diamonds based on light performance, proportion values and the estimated AGS cut grade.

In addition to PGS results, ASET images of round brilliants also will be employ, by images of more shapes to arrive.

The service will be available to AGS members only.

AGS Executive Director and CEO Ruth Batson said, “We are extremely pleased that Venus Jewel, a company with whom we share a passion and respect for cutting-edge research and cause to sound ethical values, has chosen to embrace the AGS Cut Grading methodology to ensure that our members make the best possible diamond-purchasing decisions.”

Venus Jewel partner Anil Shah also expressed excitement about his company’s partnership with the AGS.

“We are pleased to integrate PGS with our Web site,” he said. “We foresee this partnership leading to enhanced transparency not only about our extensive grading but also the performance factors introduced by the American Gem Society.”