Bangkok fair promises a ‘purple evolution’
January 17, 2008

Bangkok, Thailand—Purple, the hue that’s long been associated with royalty, will be getting the royal treatment at the Bangkok Gems and Jewelry Fair (BGJF) later this winter.

The 41st edition of the BGJF, scheduled between Feb. 27 and March 2, 2008, will introduce the Sala Design Pavilion, a newly created gallery of avant-garde designs, all in some way unique and all featuring the color purple. Lavender jade, amethyst, purple sapphire and purple gold will be among the offerings.

The latter, especially, is considered a coup because Thai manufacturers have overcome the age-old challenge of making purple gold strong, yet soft enough to withstand being shaped into jewelry as well as less reactive to contaminants, show organizers said.

“Sala Design Pavilion is an additional appeal, which BGJF organizers have been creating to offer more values to our visitors,” Bangkok Gems and Jewelry Fair Chief Executive Officer Somchai Phornchindarak said in a release.

The 41st fair has also made improvements to a matchmaking plan that allows visitors to make business-to-business connections and appointments prior to the fair with some 1,000 exhibitors in 16 key categories of goods and services.

The appointment function is available via the Thailand’s Gem and Jewelry Marketplace Web site, Ospgemsjewelry.com.

For further information, visit the fair’s Web site, Bangkokgemsfair.com, or e-mail info@bangkokgemsfair.com.