Maurice Lacroix relocates to New Jersey
January 15, 2008

Hackensack, N.J.—The U.S. subsidiary of luxury Swiss watch manufacturer Maurice Lacroix is relocating to Hackensack, N.J., after a 12-year stint in Encino, Calif.

The company cites several reasons for the office relocation, including the shift in new management (watch industry veteran Randi Shinske joined Maurice Lacroix as president and chief executive officer in May 2007), the ability for improved communication between the U.S. and Swiss headquarters, and to move closer to the pulse of the jewelry and watch industry in all major media outlets in New York City.

The New Jersey office is located at 401 Hackensack Ave., 8F, Hackensack, N.J. 07601.

In addition to relocating, the U.S. office has been incorporated as Desco Luxury (Americas) Inc. with Maurice Lacroix as its primary luxury watch brand.

This was done to achieve greater worldwide uniformity and in anticipation of future luxury watch brands.

For more information about Maurice Lacroix, call (201) 996-1800 or visit the company’s Web site, Mauricelacroix.com.