New Stuller catalog features easier navigation
January 04, 2008

Lafayette, La.—Stuller has released its latest catalog, Findings Book for Jewelry Makers Volume 57, featuring a new navigational format designed to make it easier for jewelers to find the exact pieces they are looking for.

New index sections and lower right-hand page numbers have been added to expedite the process of thumbing through and finding products, and new fonts have been chosen that are easier to read and follow, the company said in a media release.

In addition, the catalog features many new findings components and includes images of all metal variations in which a piece is offered.

To make ordering simpler, Stuller has reinstituted its made-to-order service for items that have fallen close to minimum sales quantities.

“We strive to help the jeweler when they need us most,” Elizabeth Brehmer, Stuller’s vice president of findings, said in the release. “So you get made-to-order pieces in gold sent to you within three to five working days, and platinum pieces in six to seven.”

Brehmer also said the company has reinstituted its “Tech Tips” section, which defines common terms and offers installation tips and solutions to common problems for the bench jeweler.

“The catalog is designed to help retail jewelers make quicker decisions and ultimately raise the retailer’s profits, Stuller Chief Executive Officer Matt Stuller said. “It continues the tradition of Stuller catalogs to give retail jewelers what they need before they know they need it.”

Retail jewelers can order a copy of the catalog by calling (800) 877-7777 or by visiting Stuller’s Web site, Stuller.com.